Role Overview

Anchor Corps partners with dental, TMJ, and multi-location healthcare organizations to build disciplined new patient acquisition systems that compound patient lifetime value over time.

We are a small, performance-oriented team seeking a Paid Media Manager with deep dental experience and strong AI fluency. Anchor Corps works with Dental Service Organizations and dental practices. This role exists to own paid media execution and reporting for a DSO while supporting select dental and TMJ clients as needed.

Core ResponsibilitiesPaid Media Ownership

Own paid media execution across Google Ads, Meta Ads, and additional channels as appropriate
Design and maintain scalable campaign structures across multiple locations
Manage budgets with attention to efficiency, saturation risk, and scalability
Continuously optimize toward improved cost per booked patient, not just cost per lead

Tracking, Attribution & Reporting

Own conversion tracking and attribution across client portfolio
Ensure clean, reliable data across GA4, ad platforms, and internal reporting systems
Build and maintain weekly and monthly reporting focused on patient volume trends and performance drivers
Clearly communicate performance insights, risks, and test results to internal teams

Testing & Learning

Design, execute, document, and explain structured tests (what was tested, why, results, and implications)
Identify performance constraints and opportunities at both the account and system level
Contribute learnings that improve future launches, scaling decisions, and playbooks

AI & Systems Responsibilities (Non-Negotiable)

Use AI tools to automate or materially accelerate paid media workflows, including campaign buildouts, QA, reporting analysis, test documentation, and insight generation
Design repeatable AI-assisted processes that improve speed, consistency, and decision quality as accounts, locations, and verticals scale
Collaborate with internal development and systems teams by clearly articulating workflow needs, logic, and data requirements that inform custom tooling and portal enhancements
Evaluate and test emerging AI tools and methods, documenting what creates real leverage versus what adds noise
Apply AI strategically when entering new verticals or channels to reduce learning curves and execution friction

Requirements

2–5 years of agency experience managing paid media
Direct experience marketing dental practices (non-negotiable)
Proven success growing dental practices through paid media
Strong working knowledge of:
Google Ads and Meta Ads
Conversion tracking, attribution, and GA4
Call tracking platforms
Google Sheets and reporting workflows
Budget management across multiple accounts or locations
Demonstrated experience using AI tools beyond basic prompting to automate workflows, enhance analysis, or materially improve execution quality
Ability to clearly explain how AI has been used in past roles to reduce manual work, increase testing velocity, or surface insights
Comfort working alongside developers and systems teams, including the ability to describe processes, logic, and requirements even if not writing production code
Strong understanding of where AI is reliable, where it fails, and when human judgment must override automated outputs

Nice-to-Haves

Experience using automation tools (e.g., Zapier, n8n, Make, APIs, custom scripts)
Experience with display or retargeting platforms
Familiarity with project management tools such as Monday.com
Channel experience outside of Google Ads and Meta Ads such as TikTok, Vibe, AdRoll, etc.
Comfort building slide decks, Looker Studio dashboards, and presenting performance internally
Experience contributing ideas or specifications for internal tools, dashboards, or portals

What Success Looks Like (First 3–6 Months)

Newly onboarded DSO practices are set up with consistent campaign structures, tracking, and reporting standards
Clear visibility into new patient volume trends by location and channel
Paid media programs demonstrate improving efficiency or stability as spend scales
Performance insights and tests are documented and communicated clearly to internal teams
Anchor Corps leadership has confidence in the forecastability and scalability of paid media across additional locations

Soft Skills That Matter Here

Clear, concise communicator with internal teams. This hire will support but not own client communications
Comfortable working autonomously without constant oversight
Strong problem-solving mindset when performance dips
A willingness to improve processes and chart new paths. They have a builder’s mindset
Self-directed learner who advances skills independently
Organized and accountable with time and tasks
Ability to work 9–5 in local time

This Role Is Not For

Anyone without dental marketing experience
Anyone who views AI as optional or limited to copy generation
Anyone who relies primarily on manual workflows when automation is feasible
Someone seeking a highly established company with predictable, identical days
Anyone who struggles in environments where systems, tooling, and processes evolve rapidly
Anyone who needs constant approval before executing

Growth Path

Opportunity to help scale a DSO program with significant growth potential
High ownership and visibility within a small, performance-oriented team
Direct exposure to AI-driven systems, internal tooling, and new vertical launches
Increased responsibility and scope as the DSO relationship and platform expand
Opportunity to build systems Anchor Corps will use for future success

How to Apply

Please submit:

Resume
Cover letter with a brief overview of dental paid media and AI workflow experience
Examples of Google Ads and Meta Ads accounts managed
At least one example of a test conducted, including how results were analyzed and communicated
One example of how AI was used to automate, enhance, or materially improve your work

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Work Location: Remote

Anchor Corps

New Jobs

Paid Media Manager - Dental, DSO & AI Systems