Summary: The Senior Product Manager is responsible for the strategic management and commercialization of the organization's entire product portfolio, both traditional and digital. This role serves as the connection between product development, Digital Dentistry, Sales, Marketing, Customer Support, and customers to ensure products successfully move from concept through launch, adoption, and ongoing lifecycle management.

The Senior Product Manager drives product strategy, market analysis, customer insights, commercialization planning, and product lifecycle management while ensuring alignment with organizational goals and customer needs.

This position plays a critical role in identifying growth opportunities, improving customer adoption, and supporting the organization's transition toward increasingly digital solutions and workflows.

Title: Marketing Senior Product Manager

Salary Range: $140,000 - $150,000

Position Type: Full-Time

Schedule: M-F, 8:00 AM - 4:30 PM

Essential Duties and Responsibilities: The following statement reflects the general details considered necessary to describe the principle functions of the job identified and shall not be construed as a detailed description of all work requirements that may be inherent to the job.

Product Strategy & Portfolio Management

Develop and maintain product strategies aligned with organizational objectives.
Manage product lifecycle activities from concept through retirement.
Evaluate market opportunities, customer needs, and competitive positioning.
Identify opportunities for product enhancements and portfolio expansion.

Commercialization & Go-To-Market Leadership

Lead traditional and digital product launch planning and commercialization activities.
Partner with Sales, Marketing, and Customer Support to drive customer adoption.
Partner with Sales and Marketing to develop launch plans, training materials, sales tools, and customer-facing resources.
Develop product positioning, value propositions, and launch strategies.
Coordinate product communications and training initiatives.

Customer & Market Intelligence

Gather and analyze customer feedback and market data.
Monitor industry trends, competitive traditional and digital products, and emerging technologies.
Translate customer and market insights into product recommendations.
Participate in customer visits, industry meetings, and trade shows.

Cross-Functional Leadership

Partner closely with Digital Dentistry, Engineering, Manufacturing, Quality, Sales, Marketing, and Customer Support.
Support prioritization of product enhancements and future development initiatives.
Facilitate alignment between product strategy and operational execution.

Product Performance & Lifecycle Management

Monitor product performance and adoption metrics.
Track adoption, margin, revenue contribution, customer feedback, and lifecycle performance.
Recommend pricing, positioning, and product improvement strategies.
Support business case development and investment recommendations.

Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Education:

Bachelor's Degree (MBA Preferred) in:

Business
Marketing
Engineering
Biomedical Sciences
Healthcare Administration
or related field

Experience:

7 - 10+ years of product management, commercialization, marketing, business development, or related experience.
Minimum 3 - 5 years of experience within:
- Medical Device
- Dental Device
- Healthcare Technology
- Orthodontic Industry
- Healthcare Manufacturing

Other skills and Abilities:

Strong strategic thinking and business acumen with the ability to connect customer needs, market opportunities, and business objectives.
Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels of the organization.
Proven ability to lead cross-functional teams and initiatives without direct authority.
Strong analytical and problem-solving skills with the ability to evaluate market trends, customer feedback, financial data, and product performance metrics.
Ability to translate complex technical concepts into customer-focused value propositions and commercialization strategies.
Demonstrated ability to prioritize competing opportunities and make sound business recommendations.
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Customer-focused mindset with a strong understanding of customer experience, adoption, and retention principles.
Ability to gather, analyze, and synthesize information from multiple sources to support product and business decisions.
Experience facilitating collaboration between Marketing, Sales, Engineering, Manufacturing, Quality, Customer Support, and executive leadership.
Ability to thrive in a dynamic environment with changing priorities and evolving business needs.
Strong financial acumen, including experience evaluating business cases, product profitability, and return on investment.
Demonstrated leadership presence and the ability to effectively present recommendations to senior leadership.

Technical Knowledge:

Microsoft Office Suite: Excel (advanced preferred), Word, PowerPoint, Outlook
Customer Relationship Management (CRM) systems preferred: Sales Logix, Microsoft Dynamics, or equivalent
Experience with product lifecycle management concepts and methodologies.
Knowledge of product commercialization, go-to-market strategy, and product launch planning.
Familiarity with market research, customer segmentation, competitive analysis, and customer journey mapping.
Understanding of pricing strategies, product positioning, and value proposition development.
Experience interpreting sales data, market trends, and product performance metrics.
Familiarity with project management tools and collaboration platforms.
Working knowledge of manufacturing environments and product development processes.
Understanding of quality and regulatory considerations within medical device, dental device, healthcare technology, or regulated manufacturing environments preferred.
Knowledge of digital workflows, CAD/CAM technologies, digital scanning, 3D printing, orthodontic technologies, or digital dentistry solutions preferred.
Experience utilizing business intelligence, reporting, and data visualization tools preferred.

Reasoning Ability:

Ability to apply common sense understanding to carry out detailed written and oral instructions.
Ability to deal with problems involving several variables in standardized situations.
Ability to review data, draw conclusions and make suggestions based on data.

Travel Requirements: Some travel required.

EEO/Disabilities/Veterans. Individuals with disabilities and protected veterans are encouraged to apply.

Great Lakes Dental Technologies LTD

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Marketing Senior Product Manager