Advertising Strategist

Remote Dental/Healthcare Marketing Agency • Full-time • Remote (United States) • $65k - $85k / year • 2w ago

Paid Advertising Strategist – Dental & Local Healthcare (Remote)

Company: Ortho Marketing

Location: Remote (US-based preferred)

Position Type: Full-Time
Ortho Marketing is a specialized digital marketing agency that helps dentists and orthodontists attract more high-value patients. We’ve been in the dental/ortho space for years and are now bringing our paid advertising services fully in-house. We’re looking for a Paid Advertising Strategist to build and lead our paid advertising department.
If you love blending data with creative strategy, know how to make the phone ring for local practices, and want to own a channel (not just manage a few ad sets), this is for you.

What You’ll Do

Own the paid ads strategy for a portfolio of dental and orthodontic practices (and other local healthcare providers).

Set up, manage, and optimize campaigns across:

Meta (Facebook/Instagram) Ads

Google Ads (Search, Performance Max, Display, YouTube)

Hyper-local / geo-targeted campaigns (radius targeting, geo-fencing, zip code targeting, etc.).

Build campaigns that drive real inquiries: calls, form submissions, online bookings – not just clicks.

Conduct ongoing keyword research, audience segmentation, and competitive analysis for local markets.

Create and test ad copy, headlines, hooks, and creative concepts that resonate with dental/ortho patients.

Track performance and report key metrics: CPL, CTR, conversion rates, ROAS, and lead quality insights.

Collaborate with our internal team on landing pages, funnels, and follow-up sequences to maximize conversions.

Develop standard operating procedures (SOPs), best practices, and templates as we grow the department.

Stay up to date with platform changes and trends in local healthcare marketing.

What You Bring

3-4 + years of hands-on experience managing paid campaigns for local service businesses (dental, orthodontic, or healthcare experience is a big plus).

Strong knowledge of:

Meta Ads Manager

Google Ads (including conversion tracking & basic GA/Analytics usage).

Proven track record of generating leads and appointments for local businesses (not just e-commerce).

Experience with:

Location-based targeting

Call tracking and lead tracking

Implementing AI strategies and tools

A/B testing ad creatives and landing pages

Comfortable analyzing data and making decisions based on performance metrics.

Excellent written communication skills for ad copy and client-facing explanations.

Highly organized, proactive, and able to manage multiple accounts at once.

Agency experience is a plus, especially in a niche vertical like dentistry or healthcare.

What We Offer

Opportunity to build and shape Ortho Marketing’s in-house paid ads department from the ground up.

Work with a specialized, established agency that already has a strong reputation in the dental and orthodontic space.

Fully remote position with a collaborative, supportive team.

Competitive compensation with room to grow as the department scales.

The chance to work on impactful campaigns that directly help practices grow and patients find the care they need.

How to Apply
Please send:

Your resume

A brief intro/cover note explaining why you’re a great fit for dental/local healthcare advertising

2–3 short case studies or examples of campaigns you’ve managed (include budget, CPL, and results if possible)

Pay: $65,000.00 - $85,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: Remote

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