Support the Marketing Manager and Associate Director in planning and executing strategic marketing initiatives to drive Invisalign growth in the Orthodontic Channel. Key responsibilities include developing and implementing marketing strategies, managing product positioning and launch plans, organizing events and campaigns, and optimizing digital marketing performance. This role also involves localizing marketing materials, conducting market research, collaborating with cross-functional teams, and ensuring compliance with regulations. Strong project management, analytical skills, and a customer-focused approach are essential to achieve business objectives and departmental KPIs.
-
Assist Marketing Manager and Associate Director in leading and implement strategic marketing projects and events to ensure marketing activities are executed smoothly.
- Develop and execute strategies focused on growing Invisalign business in the Ortho Channel as the primary responsibility.
- Drive product growth and expand market share in the orthodontic segment by supporting doctors to improve clinical practices and enhance their confidence.
- Design and manage core practice growth programs tailored to the needs of Orthodontist and clinic staff.
- Contribute to the growth of business with project management, analytical and strong implementation skills, customer-orientation and collaborative approaches.
- Manage core products to ensure strong brand equity and performance, involve developing product positioning, messaging plans for Japan.
- Gain insights into local market dynamics, collect customer feedback, and consolidate inputs into Japan product launch plans to accelerate Invisalign adoption, usage and case growth in the Ortho Channel.
- Works effectively as part of a marketing team to launch new products and services, organize marketing events, including seminars, workshops and research programs etc.
- Work collaboratively with Sales and other functions on a cross-functional and cross-regional basis to achieve objectives.
- Produces marketing analytics reports and track project process regularly as required
- Deliver the financial numbers including product sales, marketing budget and key metrics
- Assists with writing and editing of promotional literature, newsletters, create marketing materials
- Assists with developing and executing marketing campaigns in support of branding and business goals
- Analyze and optimize ROI of digital marketing activities
- Localize and develop/manage marketing material (collateral, sales aids, tools, training, programs, and consumer cognitive list),
- Initiate and implement staff educational pathway and program
- Conduct field research on existing and potential customers in Japan, with a focus on doctor adoption, utilization drivers, and key factors for increasing Invisalign case volume in the Ortho Channel.
- Interaction with customers and fellow employees in a timely, patient, tactful and professional manner.
- Research information to answer inquiries from customers and share learning’s with departmental peers and management
- Aim departmental performance standards, including but not limited to utilization, Invisalign adoption rate, monthly and quarterly case volume growth by doctor, ASP, and KPIs for executed marketing activities.
- Participate in special projects and/or training as requested.
- Maintain compliance to regulatory and statutory laws of Japan and other relevant overseas laws and statutes.
- Perform other duties as assigned within Marketing Team.
-
Bachelor’s degree or above. Life science or medical relevant majors are plus.
- Minimum of 2 years of directly related experience
- 3+ years of multi-national working experience, dental or medical device industry are plus.
- The job holder will be located in Tokyo office
Complementary skills
- Fluent in Japanese and Basic level in English
- High level of Excel, Word and Power Point skills. Good presentation and data analysis skills
- Strong logical and problem-solving skills
- Able to travel domestically and work off-site
- Quick learner, self-motivated, multitasking capability and a team player; Pays attention to detail.
- Proactive and customer-focused
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
Want to discover more about exocad and Cubicure? Click on their names for additional information.
Applicant Privacy Policy:
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
