Field Marketing and Mascot Manager
Bear Creek Family Dentistry has been serving the Dallas/Ft. Worth Metroplex for over 30 years. We have 14 thriving office locations spread throughout the DFW area which cater to patients of all ages (infants, toddlers, teens, and adults). With a practice philosophy of providing outstanding care in a professional and friendly environment, our staff finds great personal and professional satisfaction in providing first rate service to our patients and their families. Check out our Google reviews and see what people are saying!
As Bear Creek Family Dentistry’s Field Marketing and Mascot Manager, you’re passionate about marketing and promoting Bear Creek Family Dentistry at community events using “Bobby Bear” and other value marketing tools and no task is beneath you. You are detail-oriented, dedicated to delivering extraordinary experiences internally and externally, and you are a team player who is excited to be part of a dynamic and ambitious morale and marketing team. You have a proven ability to manage multiple tasks at once, meet deadlines, deliver consistent results, and communicate effectively across all departments. Most importantly, you’re excited to join Bear Creek Family Dentistry and to bring our mission of extraordinary patient experience to life.
Responsibilities:
- Build and attend marketing events and program calendars to increase awareness, drive engagement, generate new patient leads, and support community dental education programs. This will include community fairs, school events like PTA, show and tell, etc.
- Manage all aspects of event coordination including: orchestrating up to 13 Bobby Bear Mascots, up to 13 field marketers, validating strategy objectives, materials creation, event messaging/marketing, signage, promotional materials, site selection, registration, agenda scheduling, staffing, on-site activity production and logistics.
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with operations and marketing teams.
- Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Bear Creek Family Dentistry objectives.
- Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
- Coordinate and train company mascots (Bobby Bear) candidates, manage their activities, and continuously evaluate performance.
- Oversee External Marketing Attendant activities and results.
Qualifications:
- Associate’s degree or experience equivalent.
- 3+ years of B2B/B2C working experience in the event planning and community involvement, and field marketing.
- Strong dedication to high levels of team morale and engagement.
- Previous experience managing events and community marketing campaigns.
- Ability to develop and deliver cohesive event strategies, including messaging, and audience selection.
- Ability to work independently and in a group setting.
- Open to on the spot and ongoing operational feedback.
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time.
- Strong written and verbal communication skills.
- Acute attention to detail; demonstrated ability for accuracy and thoroughness.
- Ability to work effectively with internal and external clients.
- Proven negotiation, problem-solving, organization and project management skills.
- Weekend and evening availability required.
- Spanish Preferred but not required.
Passionate about marketing, managing field marketers, and are excited to bring new business to BDFD while maintaining high levels of morale and integrity? Then join our team! You will not be disappointed!
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Education:
Experience:
- Event marketing: 4 years (Preferred)
- B2B marketing: 2 years (Preferred)
- Management: 2 years (Preferred)
- Public relations: 2 years (Preferred)
- Public speaking: 2 years (Preferred)
Language:
License/Certification:
- Driver's License (Required)
Shift availability:
- Day Shift (Preferred)
- Night Shift (Preferred)
Willingness to travel:
Work Location: In person
